It's in 6 sections, in the order that people generally become interested in things - how does it all work? what do I use? ... then how do I see what's happening and test stuff?
These are all questions that we get asked by our clients in our web development business.
Marketing102 will probably get most sales from people who have a small business and have tried setting things up online and run into dead-ends.
Feel free to contact me if you think of any way I can help you and I'll do my best. Email email@example.com.